Progress takes discipline, and a shared commitment to something greater than you. Strategic communications via advocacy bring those ideas to life. I focus on advancing healthcare communities—ensuring that communication and technology translate into clearer decisions, stronger systems, and better outcomes for the people they serve.
Elevate Your Voice to Improve Healthcare
Turn data into evidence that supports action and policy
Build actionable stories for stakeholders.
Turn data into evidence that supports action and policy
Turning individual perspectives into a unified direction that moves as one.
Share broadly to make the solution's impact known and drive change.
Digital Design Maven
Expert at creating innovative branding, ads, and animations for startups to SMB, Kaiser Permanente, and Stryker, blending storytelling with high-impact visual execution.
James Weaver AWS & Cloud Software Engineering Leader
Expert in building and leading custom solution development across AI-driven platforms, SaaS architectures, and scalable cloud systems.
Ali Samiian, JD, MBA, MSc
Medtech, Biotech, Diagnostics market access expert with 20+ years of leadership across global markets [Abbott, Cala Health, Novartis etc]. Covers clinical evidence, payers, policy, and commercial strategy.
Brian Careway
Design and Illustration
Incredible creative design partner with experience in healthtech, medical devices, and SaaS. Always thinking one step ahead, translating complexity into clear, compelling visual systems.
Lena Cuartas-Ward
Creative Director
20+ years of building brands for Fortune 500 and start-ups. Digital, ads, brand strategy, guides, buyer journey, through design-led thinking, and high-impact creative execution.
Kelly Elliott, RN, MS & CEO of Eminence Clinical Research
Leader in the healthcare research field. Kelly has 40+ years of guiding medical device and diagnostics companies through trials and regulatory pathways. Read more about her impact.
See research page.
Sean Skelton, Video Storytelling
[based in Los Angeles]
Deep expertise in film and video production. Works within B2B and consumer spaces. Expert at script development, production, and execution, with an emphasis on simplicity.
It raised a few questions:
1. What if the path to adoption wasn’t just through sales but through legislation, policy, and shared frameworks?
2. Could data or product insights be used to drive or develop this level of messaging? Could they contribute to discussions in Sacramento or Washington, shaping how value is understood at scale?
Over time, what became clear is that in the healthcare ecosystem, advocacy matters.
The systems are complex. The communities are complex. If we want stronger, more connected care, we have to be willing to bring forward a cohesive story: grounded in data and carried into where decisions are made.
With the rise of AI and many companies looking to remove humans from clinical decision-making, this conversation matters more than ever.
Vocera / Stryker - 2021
I built the digital experiences that brought leading healthcare systems into a focused conversation on clinician burnout, safety, and workload—capturing and elevating the realities faced by nursing teams and care staff.
Those stories were then translated into materials used in discussions with legislators, connecting frontline conditions to policy-level decision-making. What this work enabled:
Aligned with Legislative Funding Priorities
Identified where investment was being directed toward technologies that reduce nursing burden, including communication and voice solutions.
Supported Legislative Awareness and Momentum
Contributed to advocacy efforts aligned with national focus on clinician well-being, including discussions that informed legislation such as the Dr. Lorna Breen Health Care Provider Protection Act (2022).
Impact Gallery
I used research to shape positioning and extend it to strategic conversations.
Peer-reviewed studies, earned media such as Modern Healthcare, and product storytelling are building blocks, bringing forward the voices of healthcare leaders and reinforcing the importance of communication in advocacy.
View examples of collaborative projects. Each piece reflects the unique contributions of trusted partners across communications, design, market access, and strategy.
![Medtronic Respiratory Medical App [China]](https://jgmmc.com/wp-content/uploads/2023/06/Medtronic-Respiratory-Medical-App-China.png "Medtronic Respiratory Medical App [China] - Jennifer George, Healthcare Marketing")
![Ellipse [acquired by Nuvasive] Complete Branding Guide](https://jgmmc.com/wp-content/uploads/2023/06/Ellipse-acquired-by-Nuvasive-Complete-Branding-Guide.png "Ellipse [acquired by Nuvasive] Complete Branding Guide - Jennifer George, Healthcare Marketing")
