Jennifer George BIO
Background
Education and Beliefs
Forever Inquisitive
I’ve always been driven to understand how things work from systems and technology to markets and human behavior. Whether the topic is healthcare, software, or even gardening, curiosity drives how I operate.
I study problems deeply, connect patterns across industries, and turn ideas into practical solutions. Curiosity is not just a mindset for me, it’s how I build strategies, products, and experiences that actually move businesses forward.
Customer Focus
Modern marketing requires more than campaigns — it requires designing experiences around how customers actually make decisions.
Today’s buyers expect personalized interactions across hardware, software, SaaS platforms, and increasingly AI-driven systems. Access to information has raised expectations for every product and service provider.
The question becomes: How do you stand out? By understanding your customers.
My approach is grounded in:
1. Research to uncover real buying behavior
2. Designing meaningful customer journeys
3. Creating closed-loop experiences that support engagement and long-term adoption
The result is marketing that is structured, measurable, and built to drive real outcomes.
Education & Executive Learning
- MBA, Strategy [Masters Business Administration] Pepperdine Graziadio Business School
- B.S. Marketing, CSU Sacramento State University
- AI x Design Thinking, Certificate, IDEO U
- Center for Creative Leadership Certificate
- Leadership Certificate, Wharton Executive Education
Courses included:- Customer Lifetime Value (Professor Fader)
- The Art and Science of Selling Ideas (including content from Adam Grant)
Early brand and marketing work with Landor
RAPP and Grey (client side)
Build & launched disruptive medical device platform for Medtronic in APAC
Commercialized telehealth innovation Industry recognition from IABC and Frost & Sullivan
Expanded support to start-ups, and non-profit, community based organizations.
Changing Perspective
Case Studies
P.S. About this Website
Reimagining your brand is never easy. I took on this project at a pivotal point in my career journey: from being employed FT to managing clients, subcontracting work, and everything in between. Could I have created a simple portfolio? Yes. However, marketing strategy and content creation are my world. I, therefore, built a story to represent an area of expertise—digital.
I’ve woven in memories to humanize content. For example, the ballerina video on the Associate’s page features my niece during COVID—an example of resilience despite all odds.
It has been a privilege to work with incredible designers and clients who placed their trust in me as an FT employee and now as a consultant. They are a cornerstone of my success. We always need supporters.
Big thank you to my family and colleagues, who are always there to listen to my ideas and stories. Surrounding myself with positive energy has made all the difference.
XO – Jennifer
