Foundational Design & Creative Experience
Branding is a Vital Part of the Marketing Dance
Your brand is your identity and just like a dance, marketing requires fluid moves to stand out. Find your groove and unique rhythm that will make your brand memorable or truly irresistible.
I began my career with Kaiser Permanente at the national level and have applied core learnings from that role and time at Intuit Usability labs creating content strategy to my branding strategies. The secret to my success? Consistency and creativity. Careful planning, consistent execution, and a deep understanding of the target audience.
Investing in branding is critical. It is the backbone of everything else you do in marketing. It creates trust, fosters emotional connections, and influences how a product or company is perceived. Your brand will resonate with your audience when thoughtfully designed.
Comprehensive
- Brand Standards
- Brand Extensions
- Presentations
- Content Templates
- Product Messaging
- Brand Identity
- Mobile App Branding
- Core Graphical Elements
- Style Guides
Project Highlights
A creative marketer’s world constantly evolves, especially in today’s dynamic landscape. I thrive on tackling diverse programs, campaigns, and projects, from brand development and corporate presentations to ads. Examples:
Branding Guide for a Start-up
Brand Standards for SMB Developed branding elements and style guide for.a start-up in the medtech space.
Joint Branding
Vocera & TIME
When Simple is Best
To tell the Time story, we leveraged the well recognized brand for all digital campaigns.
Powerpoint Templates
ClientFirst SMB Brand
ClientFirst Corp Powerpoint
Brand marketing basic standards include custom templates for organization
Elements of Branding Success
60% of all content created by brands is poor, irrelevant or is not delivered
How do you want your brand to be perceived? Align perception and belief.
Define your brand values and ensure your content sets the tone.
Use brand values as your north star- internally and externaly.
Brand Projects: Time Allocated by Area
Effective branding begins with understanding the transformation possible. Imagine greatness.
Testimonials
Success
Intelligent, dedicated, innovative, and visionary. Jennifer has pioneered markets in key emerging technologies and developed relationships with key opinion leaders, resulting in dramatic sales growth. She is driven, direct, diligent, personable, and respected.
A passionate, modern marketeer who has shown an in-depth understanding of end-user needs and keen ability to work with R&D to build winning products. Her ability to build bridges with customers and KOL's gives her the edge!
A sharp marketer, strategic-minded and open to exploring new ideas and tactics to achieve brand objectives. Jennifer is detailed oriented, has a great sense of humor, and has strong knowledge of marketing across many industries.
Uncanny ability to build new disruptive opportunities through liaison with other companies. Jennifer sees future market advantage and works relentlessly and professionally to leverage disparate yet synergistic technologies.
Unrivaled organizational skills, knowledge, and passion from driving go-to-market strategy to cross-product integration. I learned so much from being part of her entire work world experience.
Jennifer transformed our 70-year-old non-profit organization. In just nine months, she revamped clinic operations, introducing new workflows, a modern EHR, and a smart inventory system with a cost-effective staffing model! We're immensely grateful for her expertise and commitment. Today, we are much better equipped to fulfill our mission.
