Jennifer George BIO
Background
Education and Beliefs
Forever Inquisitive
I enjoy learning and understanding how things work. This has been part of my DNA from an early age. Whether it’s about gardening, technology or strategy, I am driven by curiosity. I analyze. I invent. I iterate. My approach is designed around building better.
Customer Focus
Today’s marketers should be obsessed with creating personalized experiences for hardware, software, SaaS including AI solutions. I know I am. Almost anyone can access products and information ar their fingertips via their smartphones. This has translated to high expectations for service and solution providers.
How do you stand out? Wowing your customers. Know them. Engage. Follow-up. Support their journey and move to a closed-loop experience. My method? It involves research, planning, and execution – structure.
Education
- MBA, Strategy [Masters Business Administration] Pepperdine Graziadio Business School
- B.S. Marketing, CSU Sacramento State University
- CSPO [Certified Scrum Product Owner]: Agile
- Center for Creative Leadership [CCL]- Certificate
- The Wharton Executive Education Courses: Customer Lifetime Value [by Professor Fader] and The Art and Science of Selling Ideas.
Foundational work with brands and leading agencies: Landor
RAPP and Grey [client side]
Build & launched disruptive medical device platform for Medtronic in APAC
Recognized by:
IABC for Remote Therapy Telehealth Product Launch
Solution won category award by Frost & Sullivan
Expanded my support to start-ups, and non-profit, community based organizations.
Changing Perspective
Video & Content Project Highlights
Tell your story in a compelling way.
My portfolio includes a diverse range of projects tailored to showcase innovative solutions and success stories. Notable examples include an "explainer" video for ShotSpotter, which highlighted their ML technology for community safety, and a product-solution story, a series of videos, for Intraprise Health, showcasing the transformative, SaaS based [with AI!] cybersecurity platform.
Each project reflects my ability to distill complex topics into accessible narratives, ensuring they resonate with both technical and non-technical audiences. Explore the videos and webinars below to see how I’ve helped organizations tell their stories, build their brands, and connect with their audiences.
Reimagining your brand is never easy. I took on this project at a pivotal point in my career journey: from being employed FT to managing clients, subcontracting work, and everything in between. Could I have created a simple portfolio? Yes. However, marketing strategy and content creation are my world. I, therefore, built a story to represent an area of expertise—digital.
I’ve woven in memories to humanize content. For example, the ballerina video on the Associate’s page features my niece during COVID—an example of resilience despite all odds.
It has been a privilege to work with incredible designers and clients who placed their trust in me as an FT employee and now as a consultant. They are a cornerstone of my success. We always need supporters.
Big thank you to my family and colleagues, who are always there to listen to my ideas and stories. Surrounding myself with positive energy has made all the difference.
XO – Jennifer
