Jennifer George BIO
Background
Education and Beliefs
Forever Inquisitive
I enjoy learning and understanding how things work. This has been part of my DNA from an early age. Whether it’s about gardening, technology or strategy, I am driven by curiosity. I analyze. I invent. I iterate. My approach is designed around building better.
Customer Focus
Today’s marketers should be obsessed with creating personalized experiences. I know I am. Almost anyone is accustomed to accessing products and information ar their fingertips via their smartphones. This has translated to high expectations for service and solution providers.
How do you stand out? Wowing your customers. Know them. Engage. Follow-up. Support their journey and move to a closed-loop journey. My method? It involves research, planning, and execution.
Education
- MBA, Strategy [Masters Business Administration] Pepperdine Graziadio Business School
- B.S. Marketing, CSU Sacramento State University
- CSPO [Certified Scrum Product Owner]: Agile
- Center for Creative Leadership [CCL]- Certificate
- Wharton Executive Education Courses: Customer Lifetime Value [by Professor Fader] and The Art and Science of Selling Ideas.
Foundational work with brands and leading agencies: Landor, RAPP and Grey [client side]
Build & launched disruptive medical device platform for Medtronic in APAC
Won IABC Award for Remote Therapy Telehealth Product Launch
Expanded marketing services to start-ups, and community based organizations.
Changing Perspective
What are you in service to?
"“I talk a lot about learning to become fearless in your approach to life. But fearlessness is not the absence of fear. It’s the mastery of fear. It’s all about getting up one more time than you fall down.”
-Brené Brown, professor, social worker and leading author
Video & Content Highlights
I’ve worked on numerous videos and thought leader webinars. Video examples include an "explainer" video for Shotspotter and a solution story for Intraprise Health [Cybersecurity]. Case study is from my project with Great River Health System and Microsoft
Reimagining your brand is never easy. I took on this project at a pivotal point in my career journey: from being employed FT to managing clients, subcontracting work, and everything in between. Could I have created a simple portfolio? Yes. However, marketing strategy and content creation are my world. I, therefore, built a story to represent an area of expertise—digital.
I’ve woven in memories to humanize content. For example, the ballerina video on the Associate’s page features my niece during COVID—an example of resilience despite all odds.
It has been a privilege to work with incredible designers and clients who placed their trust in me as an FT employee and now as a consultant. They are a cornerstone of my success. We always need supporters.
Big thank you to my family and colleagues, who are always there to listen to my ideas and stories. Surrounding myself with positive energy has made all the difference.
XO – Jennifer
