20+ years collaborating with social-focused organizations
Over two decades of working with innovative companies that also have a focus on improving lives. A career built on resiliency and purpose. Explore selections of my work below.
>View Publications and Market Research
> AAST Project (The American Association for the Surgery of Trauma)
> New! Plug & Play Accelerator Workshops for HCLS (Healthcare Lifescience) and Medtech Founders
Grow to Give. Give to Grow.
The environment needs you + me. I spent the early part of my career in water education. I would return in a heartbeat. Learn about this vital area.
Passionate about science and gardens I volunteer at schools to build outdoor experiences in the South Bay.
Yes! Hospital trauma teams + police + tech companies [like Shotspotter] can save lives.
We make a living by what we get, but we make a life by what we give.
- Winston Churchill
Community Leadership & Impact
Environment
Community Health
Public Safety
Spotlight - Community Programs
Established outreach program for Public Works covering: messaging, community strategy, content, press, events and school curricula.
Designed the first mascot, aka Captain Sewer, for the WPCP community events serving over 40,000 people.
Created and executed a foundational environmental education program to over 100 K-12 schools in the Bay Area, using hands-on experiences.
Initiated the regional partnership with the California Coastal Commission: Adopt a Creek to Coastal Cleanup Day. Efforts provided long-term support for local creeks and rivers.
Jennifer has been a fantastic contributor to our Plug and Play programs. Her workshops and mentoring bring practical insight into market access, commercialization, and go-to-market strategy. She helps startups think more clearly about adoption, positioning, and payer engagement. Our cohorts consistently find her sessions insightful and highly valuable.
- Eileen Alberding, Senior Program Manager, Plug & Play HCLS and MedTech
Working with Jennifer was transformative for our 70-year-old nonprofit. In nine months, she modernized our clinic operations—implementing new workflows, an EHR, inventory systems, and built a staffing model that reduced costs and improved the patient experience. We are deeply grateful for her expertise, commitment to the process and helping our team.
- Karae Lisle, CEO, Vista Center
Spotlight - Digital Transformation
Led the redesign of clinic operations for the Vista Center clinic, introducing modern workflows, updated staffing models, and new clinical systems.
Recommended and Implemented a new EHR, inventory management system, and integrated tools to replace manual, paper based processes and streamline care delivery.
Redesigned clinic workflows and staffing structure, reducing operational costs while improving service delivery and patient experience. Integrated digital CMS payments, provider coverage.
40% cost reduction across clinic operations
60% reduction in patient waitlist & improved DHS, OHS, HIPAA
Spotlight - Founder Mentorship
1. Go-to-market foundations
2. Payer and market access education and resources.
3. Marketing org structures for Diagnostics, Med Device and Market Access
Mentor founders participating in Plug and Play’s accelerator programs, sharing practical insight into healthcare markets and helping early-stage teams better understand the realities of building in healthcare.
Working with the Plug and Play team, I cover important and timely topics that help founders understand how to save time, resources.
Share practical perspective on payer dynamics, reimbursement realities, and the importance of designing for the claims, codes
Provide checklists and frameworks to help with navigating buyer and payer ecosystems .
I work with organizations to transform and modernize marketing.
Built a new market. Worked with hospital Csuite and local police departmernts to improve outcomes, reduce care costs.
Created market research and personas for buyer targets across the hospital purchaser ecosystem which provided the foundation new market.
Partnered with sales create value proposition and SaaS solution messaging. Set revenue expectations. Trained sales teams.
Led study protocol development with Level 1 Trauma Centers to demonstrate impact of technology to save lives.
Selected ShotSpotter PODCASTS and Webinars
These podcasts are part of a series that highlights leaders working at the intersection of public safety, healthcare, and civic leadership. The discussions feature mayors, police department leaders, and trauma surgeons from institutions including Vidant Medical and John Hopkins. The series examines the broader impact of gun violence on both communities and healthcare systems, recognizing trauma from gunfire as a significant SDOH [Social Determinants of Health] issue.
