Hello! I am Jennifer George. I am driven by passion, curiosity, and the desire to help companies transform.
I am a Conversion Expert Award Winner Business Strategist Digital Innovator Brand Builder Product Launch Expert
Over two decades of working with innovative companies. I use the power of vision, teams, and creativity to drive marketing and transformation projects. A career built on resiliency and purpose. Read Bio.
20
20 + Years of Impact
Start-up, Fortune 500 & SMB
End to End Marketing
Begin With the End in Mind
Long term, forward looking game plan
It’s 2024. Is Marketing your co-Ceo? Today’s marketer is creative and technical. They are strategic, journey aligned and focus on metrics that matter. Masters of learning. A well thought out marketing plan is as critical to success as is the talent you work with. Channel marketing is vital.
Critical areas that influence strategy: target market, marketing mix and martech. Learn about my approach.
Embrace the Power of Branding
Branding is more than a logo, a slogan, or campaign.
I began my journey creating and innovating brands when I worked with Landor and Kaiser Permanente. Since that time I’ve come to believe that structured brand thinking and brand alignment is critical to foundational to marketing.
It is the promise we make to our audiences, the personality we convey, the message we deliver and the identity we express. Put my years of experience building and launching brands to work for you.
Accelerate Growth
Harness the power of Digital 1st Marketing
The past several years have brought great change. An explosion of channels, ad choices, and martech to help us make sense of the brave new world we are part of.
I’ve spent years working in the digital ecosystem starting in the Usability Labs at Intuit. I use my aptitude for technology and passion for customers to creatively position brands. I enjoy working with companies who are still norming, forming and shaping their brand as that where you can make a big difference. It is never too late to innovate marketing.
Reimagining the Future
The Path to Identity, Improve and Optimize
Gain a competitive edge. invest in research to understand organization position, what users want and how to effectively deliver to those goals. Reimagine what an experience could be with new processes and partnerships.
Companies leap ahead of the competition when they transform user insights [both internal and external] into real growth opportunities that foster a culture of transformation.
Vision without execution is hallucination.
~Thomas Edison
Testimonials
Success
Intelligent, dedicated, innovative, and visionary. Jennifer has pioneered markets in key emerging technologies and developed relationships with key opinion leaders, resulting in dramatic sales growth. She is driven, direct, diligent, personable, and respected.
A passionate, modern marketeer who has shown an in-depth understanding of end-user needs and keen ability to work with R&D to build winning products. Her ability to build bridges with customers and KOL's gives her the edge!
A sharp marketer, strategic-minded and open to exploring new ideas and tactics to achieve brand objectives. Jennifer is detailed oriented, has a great sense of humor, and has strong knowledge of marketing across many industries.
Uncanny ability to build new disruptive opportunities through liaison with other companies. Jennifer sees future market advantage and works relentlessly and professionally to leverage disparate yet synergistic technologies.
Unrivaled organizational skills, knowledge, and passion from driving go-to-market strategy to cross-product integration. I learned so much from being part of her entire work world experience.
Jennifer transformed our 70-year-old non-profit organization. In just nine months, she revamped clinic operations, introducing new workflows, a modern EHR, and a smart inventory system with a cost-effective staffing model! We're immensely grateful for her expertise and commitment. Today, we are much better equipped to fulfill our mission.
We launched our product with Jennifer. Building from zero through two complex, matrix organizational structures to drive adoption. From creative selling ideas to end user education. We never lost momentum. Her efforts generated over $15M of business.
I help build
branding marketing pipeline the future
Experience Matters. Explore My Portfolio.
I create engaging experiences that propel growth. From research, digital strategy, ads, content creation to product marketing and branding. End-to-End. Leveraging Design Thinking to discover, define, develop, and deliver growth.
Take the Next Step
Interested in learning how I can help? Let’s connect.
B2B & B2C Experience
Video Highlights & Select Blogs
I’ve worked on numerous videos, webinars and podcasts. Examples below include an “explainer” video for Shotspotter, a platform video for Intraprise Health [Cybersecurity company], and a link to select blogs.
