Growth Marketing Services Jennifer George February 6, 2020
Comprehensive & Tailored for Your Success SERVICES

Elevate Your Marketing

As your strategic partner, I specialize in navigating the diverse and ever-changing marketing landscape with a strong commitment to excellence and innovation. My services are tailored to enhance your brand, captivate your audience, and achieve business success.

My background is a blend of creative experience, strategic marketing, communication, branding, product development and digital. I’ve hired agenices, built teams and led go-to-market with big and small companies alike. My approach is rooted in listening, action and years of experience.  

Marketing talk example

Marketing Drives Growth

I am obsessed with data, creative experiences and challenging the norm. I spent over 20 years in integrated strategic marketing, managing the beginning to end of the spectrum. I am passionate about: 

  • Collaboration
  • Creative Thinking
  • Maintaining a Curious Mindset
  • 100% Commitment to Excellence
See Bio for additional details.

My business is designed to scale around client needs. Resources as brought in on a per project project basis.  I am a trusted partner in your success. 


While I have worked in all facets of Marketing the areas I primarily focus on are:

Marketing Strategy

Crafting a roadmap for success is critical. I collaborate with you to develop a marketing plan that aligns with your business goals. Listening. brainstorming, and creating so that the ideas work for long term success.

Plans tend to follow key areas such as product, price, place and promotion and are comprehensive or as simple as a “plan on a page” [case dependent].

Visit Page

Content and Story Development

content and developmentCrafting a content plan requires a roadmap. What do you want to accoplish? Persuade? Inform? How are you using story, data, social proof?

Using my background in writing I work with you to create content that aligns to your goals. If your looking for a fresh perspective or assistance with product positioning or challenged with a creative way to break through I can help.  Combining forces with my associates, we have over 100!! years of experience creating content that moves.

Visit Page


I specialize in building brands. I have worked with SMBs and Fortune 50 alike and understand the challenges of a startup as well. The secret sauce is intentional alignment to the audience and a compelling brand story.

2Brand building is a deliberate and time-consuming process. It involves intentional effort. My role includes updating and developing a cohesive path forward. The process is inherently collaborative, with active listening – Step 1 – as a critical starting point.

Areas: B2B, B2C, and DTC.

Visit Page

73% of the customers today point to experience as an important factor in their purchasing decisions, behind price and product quality.
Digital Experiences

Today, businesses allocate a significant amount of their marketing investment to digital. I specialize in creating immersive digital experiences that go beyond the ordinary. From user-friendly websites, engaging social media campaigns, and virtual events to compelling videos. Brand awareness to conversion, working efficiently with diverse teams.  

Website Development and Innovation

I’ve been fortunate to work with some of the best agencies early on in my career and applied their logic, design thinking to website development and product innovation. This experience has influenced how I look at websites and digital experiences: visually stunning + conversion orientated.

At Vocera [owned by Stryker] I managed an enterprise website [deep / wide] and over 70 Microsites. We became conversion experts. Build a page = convert 55% of visitors to MQL. By managing the site as a product, we improved marketing contribution from 10% to 45%.  Connect with me to learn more.

Social Media Ads / Campaign Strategy
Crafting a successful outbound campaign requires a combination of strategic planning, engaging content, and proper ad placement. For digital ads, typically video content is more effective. Keys to keep in mind:
  1. 4.2Theme’s help align your team or your program
  2. Compelling copy and visuals are crucial.
  3. Paid programs should always be analyzed and optimized for best results [In stages. 20-30-40 days etc.]
  4. In market ads, DRTV etc need to align with email marketing. Email falls flat when sent alone.
I’ve run hundreds of paid programs and it pays to do the prep work.  Too many marketers skip this step which leads to poor campaign performance. I started my career managing DRTV and DM – targeting millions of people. In doing so, I learned what works and share invaluable insight with my clients. See Examples. Learn more. Connect with me.
Workstyle & Research Approach

We are partners. I listen, ask questions, and consider creative ways to approach the market objectives, all anchored in creating lasting value.

My projects always involved some level of research and discovery. Examples:

1. Uncovering market growth opportunities
2. Streamlining operations with BPI
3. Gaining valuable insights into buyer behavior and trends
4. Competitor research
5. User Experience / Studies

I began my research journey at Intuit, working in their usability labs. I then moved to managing clinical and product studies for the last 20+ years as part of my marketing focus.

With the right approach, you can transform challenges into opportunities.

Publications and Research, explore contribution

Recent projectVista Center [Clinics] for the Blind and Visually Impaired [decreased workflow costs by 50%+ through business transformation]  

My North Star
Green dress Jennifer
  • Creative
  • Adaptable
  • Deep digital landscape knowledge
  • Best practices orientated
  • Educates on the “Why”
  • Recommendations & Decisions based on data
Modernize your marketing for maximum impact

Let's build the future together.Get started today.

Demand Gen Brochure Educate, Problem Solve during COVID-19