Applying for a business award allows for the opportunity to compare your company with others in your industry. This is very useful for companies operating in new categories.
For example, Codonics, which is a novel medication labeling system, submitted numerous awards when they launched their solution- knowing they needed awareness and validation. - after much hard work, the were also recognized by Frost and Sullivan.
The Codonics team + me [Omnicell – can you find me?] at the Frost and Sullivan industry awards – bringing back Gold for industry solution of the year. View the channel marketing we worked on.
You can waste your lives drawing lines. Or you can live your life crossing them.
— Shonda Rhimes, television show creator, producer, writer
Awards
The Vocera Smartbage was critical for clinical teams to communicate with eachother and patients during the Pandemic.
As the Director of Channel Marketing for Omnicell I moved us to the GOLD partnership level with Microsoft, earning us this valuable recognition
Brand Manager in the Medical Device, for the Cavity SpineWand (ArthroCare)
Recognized for my pursuit of Lifelong Learning
Promoting Recognition
How do you promote awards? Easily. Have fun with it. Leverage vendor branding wherever possible.
A few recent examples of my work are below.
To tell the Time story, we leveraged the well recognized brand for all digital campaigns.
20+ Industry Awards
Vocera – 2 Decades
Using 3rd Party Logos
In this social campaign for DNA Nexus, we prominetly placed the Fast Company Award.
Creating and following a well-designed system will always win - not goals. Fall in love with structure.
Using Video to Share Your Story
Examples of the technology “explainer” video that I created for ShotSpotter and a new platform video for Intraprise Health. Read more about my focus on giving back and making a difference.
