B2B, B2C, Healthcare, IT
Brand Development, Sales Materials, App Store Management, Website, Infographics, Demand Generation Strategy & Assets, Storytelling
TrainerRx Telerehab for Patients with Orthopedics Injuries [recovery at home]
Humanize Mobile Marketing
I started adding real people to my marketing campaigns over 15 years ago. Every so often I change it up and use illustrations. I’ve tested marketing concepts that use people vs those that don’t at scale and time and time again the human wins. Millions of emails, and thousands of ads.
What drives conversion?
Using humans in your advertising.
The company shown on the left is in the Telerehab space [this is a cut of the website I designed] their experience is bold, bright, interesting, compelling.
The demo access is via the small finger on the screen. You touch it and you’re in. If your product promises simplicity and ease of use – show it in your marketing.
Effective SaaS Marketing Is Complex
Complicated Market Expands Marketing’s Tasks
In the SaaS market, reaching customers is driven by various factors: the industry’s fast pace, reliance on data-driven decisions, the challenge of differentiation, and effectively communicating value. This is a complicated environment for marking to “own”.
To excel, understanding your audience is key. Dive deep into data, product use cases, and audience needs. Locate your target audience and utilize appropriate engagement tools. Remember:
1. There’s no one-size-fits-all approach; a tailored plan is essential.
2. Test, iterate, and foster insights that lead to creativity.
3. Before diving into product marketing, start with product data and refine the brand experience, including story arch. In that order.
Through market and product insights we can create materials that SELL solutions effectively.
Keys to Driving Reliable Growth
Marketing for Mobile and SaaS Solutions
Below are examples of marketing I’ve created for a variety of Mobile and SaaS solutions.
It is important to optimize budget when running digital ads. This B2C social media ad campaign, which ran on Amazon and Facebook, was the most cost-effective.
Example of an email campaign directed to Health System IT buyers - Cybersecurity software.
Numerous products leads to creative positioning in digital marketing. I typically use a "Z" format for page layouts. Read more here.
Anatomy of a product is a good approach when explaining solution features and especially given that audiences like to browse rather than read content.
