ClientFirst Goverment Consulting
New Website, Branding Guide, Paid ads, Linkedin Social Campaigns, Collateral, Sales Materials.
Establishing a Direction
I’ve been leading Marketing for ClientFirst over the past few years. They were recommended by a good friend who works for them. What I enjoy about this client is that they are in a unique space, focused only on local governments and in Information Technology. They also have a very good idea of what their audience cares about.
Marketing that Works = Listening to Your Customer
We relaunched their brand in 2022 including a new website, tradeshow experience, ads and sales materials. Creating a foundational look and feel that continues to guide the company today.
Selected Projects for ClientFirst
Establishing marketing fundamentals is vital for success for any company. Begin with a strong brand strategy, which is what we worked on with ClientFirst. We then created a new website, outbound campaigns and sales support materials. It takes time to build however it is important to keep going! Examples include sales decks, letterheads, social media ads, and website optimization.
Goals
I am relentless about setting marketing goals and ensuring we can measure impact. A few examples of success delivering for growth, using a digital 1st strategy, are detailed below.
Similar Projects
Explore additional marketing programs I have developed to drive sales and brand awareness: ads, brochures, web pages to content guides.
Successful Marketers Use Process & Technology
Structured Outreach
Challenger campaigns, which is what we used at Vocera, focused on presenting the prospect wih the right asset at the right time to drive conversion and interest. Did taking the time to plan our approach work? Absolutely.
Campaigns build a powerful platform for the brand – creating loyalty, trust, enabling a true problem / solution conversation to evolve.
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Marketing Technologies Help Companies Scale
[This graphic is an example of the martech and customer engagement stack I used at Vocera.]
The synergy between digital technologies, engagement strategies, and marketing technology (Martech) is integral in supporting the sales funnel and customer journey. Martech technologies, such as customer relationship management (CRM) systems, analytics tools, and marketing automation platforms, provide the infrastructure to streamline and optimize processes. Ask yourself what you need to grow? How can technology fill the role?
By The Numbers
Creativity+ Data + Process = Growth
Supporting email marketing, sales initiatives, thought leader programs and paid ads [offline / online].
Rebuilt digital strategy to service and support all sales regions.
for the 2.5M + emails sent per year – supporting sales funnel, revenue goals.
