My Ethos
Being the Difference that makes a Difference
What Makes Us Human
Ready. Set. Pivot.
It took years to reset myself from the impact of a “career ending” fall that happened in my youth. Not only was I forced to sideline something that I loved and personified me, but redo my future goals.
I returned as a creative problem solver. Was it easy? No. I learned too late that high school academics count a LOT more when you don’t have a core activity. I ran short of time and ended up in a void. What did I do? I pivoted.
Since then, I have focused on building a personal brand that is part “art and science”. Skilfully enabling companies I work with to emerge as leaders. Thoughtful Scaling.
How? Applying past learnings born from resilience and grit.
My work today is a mix of giving back and building growth. I enjoy working with organizations that are as driven as I am and believe in the word “yes.”
"Challenge yourself, your brand, your organization.
Embrace the unknown."
How do you make it? Surround yourself with people who support you, challenge you, and live in a learning culture. Lets not forget… the wheel we all are on is relentless.
The dream of a better future is ever present.
The need to bend time incredibly important.
The world’s view of success seems to be ever elusive
Blossom and Grow
How do you find opportunities that showcase your skills and interests? Become a sleuth. Not many opportunities I’ve been given were served on a silver platter. Most showed up as challenges. By asking ourselves what we do better and how we can reshape, reform, and “make it work,” we learn about ourselves and the world around us. We develop new skills and abilities that support other areas of our lives.
This process involves stages that I think of as:
Learning, Advancement, The Desert and Rebirth.
Our time and effort shape outcomes. Use “challenges” to blossom and grow.
I can’t seem to shake the pain of falling to the ground from a painful knee injury 25 years ago. Not only was I forced to sideline a profession that was all I had known, but redo the goals for my future.
I returned as a creative problem solver. Was it easy? No. I learned too late that high school academics count. I could not backfill the time that I lost chasing a dream that was clearly elusive now. What did I do? I pivoted.
Over the past 20 years, leveraging lessons from the past, I’ve developed a proven method to create outreach programs that drive long term value. I have been able to skilfully navigate brands through uncharted territory and emerge as leaders in the field for over 20 years.
This skill is born of inequity, the need to be constantly thinking of ways to improve, and the knowledge that I had the power to do it and prove to myself that the race I’m running is not finished.
Today I use the lessons of my past, born from resilience and grit, to lead simple to complicated solutions. From digital strategy experiences to business process improvement.
How do you make it? Surround yourself with people who support you, challenge you, and live in a learning culture. Lets not forget… the wheel we all are on is relentless.
- The dream of a better future is ever present.
- The need to bend time incredibly important.
- The world’s view of success seems to be ever elusive
Career Highlights
An award-winning Marketer fully entrenched in creating and innovating brands to drive growth. I am guided by the promise that by delivering my best through a creative lens I can make a difference.
20+ years of experience.
YEARS OF EXPERIENCE
I'm trying to hold my breath. Let it stay this way Can't let this moment end You set off a dream in me. Getting louder now Can you hear it echoing?Take my hand….Will you share this with me?— Never Enough, the Greatest Showman
Leadership Values
I am forward-thinking and innovative. I design programs and campaigns that adapt to market dynamics while balancing risk and reward.
I advocate for being authentic. By creating the true purpose of “why” a buyer should care, a brand will come across as genuine.
There are no closed doors. There are always open windows. Creative problem solving is in my DNA and a part of every project I take on.
The Importance of Empowerment
Is your team set up for success in changing environments?
I have worked with companies where poor communication, a culture of blaming, old technology, and lack of ownership caused a death spiral. The resources were not aligned, and people were pitted against each other. It’s hard to thrive in an environment like this.
How do I manage change? By focusing on empowerment and breaking down challenges into bite-size pieces to rebuild around empowerment.
Review Portfolio to learn more about my experience building winning brands.
[A recent Harvard Business Review article discusses how leadership teams manage in uncertain times]
