Vocera Communication and Collaboration Solutions [now part of Stryker]
Demand Generation, Digital Experiences, Partnership Marketing,. Awards i.e. Time® Magazine, Emails, Websites, Microsites, Infographic, Ads, Copywriting, Brand Expansion, Martech
Demand Gen & Digital Mix
I started working with Vocera about 6 months before COVID and can attest that the speed we worked at prior to the Pandemic was not where near our pace during it.
Using digital marketing to target nurses in healthcare = challenging
Nurses are never at a desk. If you layer on a pandemic you begin to understand the weight of the task. We used technology to help us. Doubling the size of the Martech stack. Changing Brand marketing to Conversion. This decision led to an opimized funnel: 30% sales growth, and 1:1 conversion for every page launched on our Drupal website.
From SEO/SEM, to forms, new Martech, and creative our collective talents earned the company a stellar 8:1 Marketing ROI. Stryker purchased Vocera in March 2022.
Outbound Campaigns
Outbound works best wihen images and content are aligned. My marketing campaigns were seamlessly integrated into various channels to create impact. By leveraging compelling ads, targeted emails, engaging websites with proper forms, plus case studies conversion can happen at scale.
Does Investing in a Modern Website Deliver a + ROI? YES
While I love the creative process, I am relentless about setting marketing goals and measuring impact. Very few sites I have built are for “branding” alone. Below are high-level results and web traffic for Vocera.com – a 10K page website [when it was actively managed for conversion to acquisition].
Connected email marketing, ads, sales initiatives, thought leader programs.
Rebuilt digital strategy to service and support all sales regions at scale
for the 2.5M + emails sent per year – supporting sales funnel, revenue goals.
Similar Projects
Explore additional programs I have developed to drive the sales funnel, revenue and brand awareness: ads, brochures, web pages to content guides. View my services.
My results focused background and expertise will propel your business.
Measuring Results
Creativity+ Data + Process = Growth
I am relentless about setting marketing goals and measuring impact. View high level results and web traffic [when it was actively managed for conversion to aquisition] below.
Successful Marketers Use Process & Technology
Structured Outreach
Challenger campaigns, the infrastructure we used at Vocera, focused on presenting the prospect with the right asset at the right time to drive conversion and interest. Did taking the time to plan our approach work? Absolutely.
Campaigns build a powerful platform for the brand, creating loyalty and trust and enabling a true problem/solution conversation to evolve. Read more about Challenger sales [external link].
Technologies Help Companies Scale
The synergy between digital technologies, engagement strategies, and marketing technology (Martech) is integral to supporting the sales funnel and customer journey. Martech technologies, such as customer relationship management (CRM) systems, analytics tools, and marketing automation platforms, provide the infrastructure to streamline and optimize processes.
What do you need to grow? What technology is required? Technology is critical to drive transformation at scale.
[Graphic is an example of the Martech and customer engagement stack from Vocera. This model does not include Intent Data from Bombora – which was used as part of Sales Outreach targeting]. See more at Bombora [external link].
