Jennifer George BIO
Background
Education and Beliefs
Forever Inquisitive
I’ve always been driven to understand how things work from systems and technology to markets and human behavior. Whether the topic is healthcare, software, or even gardening, curiosity drives how I operate. Curiosity is not just a mindset for me, it’s how I build strategies, products, and experiences that actually move businesses forward.
Customer Focus
Modern marketing requires more than campaigns — it requires designing experiences around how customers actually make decisions.
Today’s buyers expect personalized interactions across hardware, software, SaaS platforms, and increasingly AI-driven systems. Access to information has raised expectations for every product and service provider.
The question becomes: How do you stand out? By understanding your customers.
My approach is grounded in:
1. Research to uncover real buying behavior
2. Designing meaningful customer journeys
3. Creating closed-loop experiences that support engagement and long-term adoption
The result is marketing that is structured, measurable, and built to drive real outcomes.
Education & Executive Learning
- MBA, Strategy [Masters Business Administration] Pepperdine Graziadio Business School
- B.S. Marketing, CSU Sacramento State University
- AI x Design Thinking, Certificate, IDEO U
- Center for Creative Leadership Certificate
- Leadership Certificate, Wharton Executive Education
Courses included:- Customer Lifetime Value (Professor Fader)
- The Art and Science of Selling Ideas (including content from Adam Grant)
Early brand and marketing work with Landor
RAPP and Grey (client side)
Build & launched disruptive medical device platform for Medtronic in APAC
Commercialized telehealth innovation Industry recognition from IABC and Frost & Sullivan
Expanded marketong support to start-ups, and non-profit, community organizations.
What I am Learning
Case Studies
P.S. About this Website
Reimagining your brand is never easy. I took on this project to represent my body of work and how I think at a pivotal point in my career journey: from being employed FT to managing clients, subcontracting work, and everything in between. Could I have created a simple portfolio? Yes. But I didn’t.
I’ve woven in memories to humanize content. For example, the ballerina video on the Associate’s page features my niece, during COVID, dancing on the cliffs in LA—an example of resilience against all odds.
It has been a privilege to work with incredible designers and organizations who have placed their trust in me. Often, I asked myself questions about the future of my career or where I could make the biggest difference that no one could answer but me. It can be a lonely conversation with yourself.
Big thank you to my family and amazing support network of friends and colleagues, who are always there to listen to my ideas and nutty stories.
Surrounding myself with sunlight while I plant seeds in winter has made all the difference.
XO – Jennifer
