20+ years collaborating with social-focused organizations
Over two decades working with innovative companies. I use my experience building and working collaboratively to improve marketing and drive business transformation. A career built on resiliency and purpose. Explore my work below.
>See Bio
>View Publications and Market Research
>Learn about the great work by AAST (The American Association for the Surgery of Trauma)
Grow to Give. Give to Grow.
The environment needs you + me. I spent the early part of my career in water education. I would return in a heartbeat. Learn about this vital area.
Passionate about science and gardens I volunteer at schools to build outdoor experiences in the South Bay.
Yes! Hospital trauma teams + police + tech companies [like Shotspotter] can save lives.
We make a living by what we get, but we make a life by what we give.
- Winston Churchill
Community Projects
Environment
Community Health
Public Safety
Spotlight
Establshed outreach program for the Water Pollution Control Plant [WPCP]: messaging, community strategy, content, press releases and curricula.
Designed first mascot, aka Captain Sewer, for the WPCP community events serving over 40,000 people.
Created and executed free environmental education program to over 100 K-12 schools in the Bay Area focused on hands-on experiences.
Initiated the regional partnership with the California Coastal Commission: Adopt a Creek to Coastal Cleanup Day. Efforts provided long-term support for local creeks and rivers.
Client Testimonial
Created patient journey from initial connection allowing for a "closed loop" experience with Vista Center Clinic.
Recommendied and installed a modern clinic technology stack to improve operations and care coordination. Removed redundancy and manual processes by 75%.
Evaluated and designed Time & Motion study to improve clinic workflow. Created value process map to identify gaps and problem solve.
Developed new staffing model, hired and upleveled team in 6 months to support clinic. Created financial model and worked with payors on positive coverage.
Built a new market. Worked with hospital Csuite and local police departmernts to improve outcomes, reduce care costs.
Created market research and personas for buyer targets across the hospital purchaser ecosystem which provided the foundation new market.
Partnered with sales create value proposition and SaaS solution messaging. Set revenue expectations. Trained sales teams.
Led study protocol development with Level 1 Trauma Centers to demonstrate impact of technology to save lives.
Selected ShotSpotter PODCASTS and Webinars
These podcasts are pulled from a series developed to profile leaders in police departments and trauma surgeons from Vidant Medical and John Hopkins, who are focused on collaboration and supporting communities nationwide. Webinars can be viewed here on the ShotSpotter site [on demand]. The trauma inflicted by gunfire in communities is a significant SDOH [Social Determinants of Health] issue. [Article from Injury Epidemiology.[
