Growth Marketing Services Jennifer George February 6, 2020
Comprehensive & Tailored for Your Success SERVICES

Elevate Your Marketing

As your strategic partner, I specialize in navigating the diverse and ever-changing marketing landscape with a strong commitment to excellence and innovation. My services are tailored to enhance your brand, captivate your audience, and achieve business success.

My background is a blend of creative experience, strategic marketing, communication, branding, product development and digital. I’ve hired agenices, built teams and led go-to-market with big and small companies alike. My approach is rooted in listening, action and years of experience.  

Marketing talk example

Marketing Drives Growth

I am obsessed with data, creative experiences and challenging the norm. I spent over 20 years in integrated strategic marketing, managing the beginning to end of the spectrum. I am passionate about: 

  • Collaboration
  • Creative Thinking
  • Maintaining a Curious Mindset
  • 100% Commitment to Excellence
See Bio for additional details.

My business is designed to scale around client needs. Resources as brought in on a per project project basis.  I am a trusted partner in your success. 

Services

While I have worked in all facets of Marketing the areas I primarily focus on are:

STRATEGY & CONTENT

BRANDING

MARKET RESEARCH & BPI [Business Process Improvment]

ADS [Print, Digital]

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WEBSITE AND DIGITAL

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Marketing Strategy

Crafting a roadmap for success is critical. I collaborate with you to develop a marketing plan that aligns with your business goals. Listening. brainstorming, and creating so that the ideas work for long term success.

Plans tend to follow key areas such as product, price, place and promotion and are comprehensive or as simple as a “plan on a page” [case dependent].

Visit Page

Content and Story Development

content and developmentCrafting a content plan requires a roadmap. What do you want to accoplish? Persuade? Inform? How are you using story, data, social proof?

Using my background in writing I work with you to create content that aligns to your goals. If your looking for a fresh perspective or assistance with product positioning or challenged with a creative way to break through I can help.  Combining forces with my associates, we have over 100!! years of experience creating content that moves.

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Branding

I specialize in building brands. I have worked with SMBs and Fortune 50 alike and understand the challenges of a startup as well. The secret sauce is intentional alignment to the audience and a compelling brand story.

2Brand building is a deliberate and time-consuming process. It involves intentional effort. My role includes updating and developing a cohesive path forward. The process is inherently collaborative, with active listening – Step 1 – as a critical starting point.

Areas: B2B, B2C, and DTC.

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73% of the customers today point to experience as an important factor in their purchasing decisions, behind price and product quality.
— PWC
Digital Experiences

Today, businesses allocate a significant amount of their marketing investment to digital. I specialize in creating immersive digital experiences that go beyond the ordinary. From user-friendly websites, engaging social media campaigns, and virtual events to compelling videos. Brand awareness to conversion, working efficiently with diverse teams.  

4.1
Website Development and Innovation

I’ve been fortunate to work with some of the best agencies early on in my career and applied their logic, design thinking to website development and product innovation. This experience has influenced how I look at websites and digital experiences: visually stunning + conversion orientated.

At Vocera [owned by Stryker] I managed an enterprise website [deep / wide] and over 70 Microsites. We became conversion experts. Build a page = convert 55% of visitors to MQL. By managing the site as a product, we improved marketing contribution from 10% to 45%.  Connect with me to learn more.

Social Media Ads / Campaign Strategy
Crafting a successful outbound campaign requires a combination of strategic planning, engaging content, and proper ad placement. For digital ads, typically video content is more effective. Keys to keep in mind:
  1. 4.2Theme’s help align your team or your program
  2. Compelling copy and visuals are crucial.
  3. Paid programs should always be analyzed and optimized for best results [In stages. 20-30-40 days etc.]
  4. In market ads, DRTV etc need to align with email marketing. Email falls flat when sent alone.
I’ve run hundreds of paid programs and it pays to do the prep work.  Too many marketers skip this step which leads to poor campaign performance. I started my career managing DRTV and DM – targeting millions of people. In doing so, I learned what works and share invaluable insight with my clients. See Examples. Learn more. Connect with me.
EXTENDING YOUR TEAM
Workstyle & Research Approach

We are partners. I listen, ask questions, and consider creative ways to approach the market objectives, all anchored in creating lasting value.

My projects always involved some level of research and discovery. Examples:

1. Uncovering market growth opportunities
2. Streamlining operations with BPI
3. Gaining valuable insights into buyer behavior and trends
4. Competitor research
5. User Experience / Studies

I began my research journey at Intuit, working in their usability labs. I then moved to managing clinical and product studies for the last 20+ years as part of my marketing focus.

With the right approach, you can transform challenges into opportunities.

Publications and Research, explore contribution

Recent project: Vista Center [Clinics] for the Blind and Visually Impaired [decreased workflow costs by 50%+ through business transformation]  

My North Star
Green dress Jennifer
  • Creative
  • Adaptable
  • Deep digital landscape knowledge
  • Best practices orientated
  • Educates on the “Why”
  • Recommendations & Decisions based on data
View Bio
Persona Research
Persona research is essential for understanding and catering to the unique needs of a target audience. It enables businesses to tailor their offerings and develop effective marketing strategies, leading to stronger connections with customers and overall business success. I've been developing persona's for years and tend to use a data visualization format like this one.
View Layout
Awarness of Impact
Worried about diving headfirst into expansive [and expensive] marketing campaigns? Why not try Regional marketing? It offers a strategic approach, allowing you to test messages and creative. This works well for consumer brands as well as niche B2B. Once you establish what success looks like [campaign formula, sales follow-up etc] then you can roll out the program to other markets that you identidy as having simliar patterns as region one. Rinse and repeat.
See Portfolio
Embrace the Unconventional
Creating an ad that resonates with your demographic is crucial for grabbing their attention amidst the sea of content they encounter daily. It ensures that your message doesn't get lost in the noise and stands out, increasing the likelihood of engagement and conversion. This specific ad was designed for Arthrocare and to cut through the clutter of mundane older adult healthcaare ads. Bonus: it was an award winner!
View Portfolio
Product Innovation
As Channel Partnership Director at Omnicell, I selected partners, wrote business plans, shaped product roadmaps, and lead GTM. I was thrilled to be able to initiate the Omnicell + Fresenius-Kabi partnership which connected the Simplist cassette to Omnicell medication dispending technology to improve workflow, reduce errors and increase patient safety.
View Press Release [External]
Product Experiences
I launched Vocera Edge [SaaS solution / app] supported by an integrated marketing campaign using storytelling, ads, webpages, videos, a white paper and webinars. The program was informative and memorable and enabled the company to build a robust sales pipeline. The abiltiy to see technology your selling in action is important when launching tech solutions and is considered the norm for marketing today.
See Solution [External]
Product Innovation
Working with GlobalLogic and Medtronic on a product GTM for APAC was a highlight of my career. I developed product requirements working with stakeholders [5-year product innovation story]. The solution transformed how clinicans communicate and manage patient care. By combining the strengths of GlobalLogic and Medtronic both companies were able to revolutionize healthcare delivery in the region and beyond.
Visit Product Page [External]
Sales and Corporate Presentations
By combining creative experiences, compelling content, and a story "arc," I've developed sales presentations that consistently deliver results to any audience. How? I prioritize listening. Collaborating with sales leaders, I leverage behavioral science and data to craft the narratives. An example from my collaboration with ClientFirst is shown on the left and also linked.
See Brand Experiences
Brand Experiences
Developing a brand for a new remote therapy solution struck a balance a balance between professionalism, empathy, and expertise. Consumers need to trust the brand to buy the membership. The start of the journey with the company was built around identity. Modern design elements that could be built over the evolution of the company. This is why investing in your brand early is important.
View Branding Page
Usability and Product Marketing
Effective software marketing or really any effective marketing and product development relies on prioritizing the user experience. Intuit has led a master class on this area. From my role working with their usability team and in their labs I was able to learn 1st hand what works for the buyer journey and those truths still remain in place today. Through targeted, validated research brands are creating.firm foundaton as their solutions evolve.
View Quickbooks [External]
Drive Demos with Creative Microsites
A modern microsite with a sleek design, an intuitive form, and dynamic elements can captivate visitors, encouraging them to engage with your brand online. By incorporating visually appealing graphics, you provide valuable information in a digestible format, enticing users to explore and ultimately convert. I have tested hundreds of pages and can confirm per our research those built in the right column OR "popups" convert 60% more visitors. This example is from Intraprise Health.
View Page
Elevate Your Sales Pitch
The Challenger Sales Model by CEB is effective because it emphasizes the importance of challenging the customers' preconceived notions about their pain [which your product can help solve] and actively teaching them something new. This approach shifts the dynamic from passive selling to proactive engagement, fostering deeper conversations. By using insight-driven interactions, sales creates customer trust and signifciantly improves conversion. Example of a classic CEB script is on the left.
Connect to Challenger [External]
Creativity Matters in Healthcare
Healthcare providers are indundated. The odds of messages getting through to the actual buyer? 10%. This is why creativity matters. Disruption matters. Simplcity matters. By employing imaginative storytelling you force the audience to look.This ad has it all. It takes a complicated topic and distills it down to the basic value proposition. Think beyond what your competitior's strategy. Use concepts from tech, consumer and other markets. You'll be surprised by the results.
View Omnicell Campaigns
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