Industry Marketing Leader: Years of Building Diverse Categories Jennifer George May 23, 2023
Success Built on Strong Fundamentals INDUSTRIES
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Partnerships Launched

From strategy to workstreams and analyzing impact

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Marketing Campaigns Delivered
Over 20 years of experience creating programs that drive growth
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Average ROI Generated
for Marketing Programs across multiple segments

Industry Experience

I’ve always enjoyed the process of discovery. In doing so, I have worked with many diverse organizations across various market segments. The list below covers full-time employment and consulting. It is not exhaustive. Today I spent most of my time working with companies in B2B. For additional details, visit About Me or View My Bio.

Healthcare
Medical Products
Organizations

Arthrocare (Spine / Neuro, Oncology, Interventional), Kaiser Permanente (HMO), Omnicell (Pharmacy Solutions), Medtronic (Respiratory, Software, apps), Vista Center (Vision non-profit), Vocera / Stryker (Enterprise Communication Software)

Software Development, Safety, & Fintech
Organizations

Client First Consulting (local government), Intuit (personal and business finance- SaaS), GlobalLogic (3rd party software development, acquired by Hitachi), ShotSpotter (AI / ML solutions for public safety- SaaS)

Startups
Organizations

Intraprise Health (Cybersecurity, SaaS), Medcore MD (SaaS), TrainerRx (telehealth- SaaS),  Respiratory Management solution, Cloud Biotech company

Partnerships Built & Managed
Organizations

AWS, Baxter, Cardinal Health, Codonics, Cisco, Depuy Synthes, Epic, ESRI, Fresenius-Kabi, Hospira, Smith & Nephew, Microsoft, VMWare.

One Page Codonics-integration
Channel Marketing Examples

"We launched our product with Jennifer. Building from zero through two complex organizational structures to drive adoption. From creative selling ideas to end user education. We never lost momentum. Her efforts generated over $15M of business."

Randy Tucholski
Senior Sales & Partnership Director, Codonics

Know your story brand promise company positioning target personas
Industry Marketing

Examples of a cross section of marketing material and campaigns I have created to drive revenue growth for new solutions.

FreseniusKabi_Simplest_Sheet
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Solution Brief
Sales material to support Fresenius-Kabi and Omnicell joint project.
medcoremd-homepage
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Website and Branding
Landing page for Medcore MD: built brand, copy, and digital assets.
Omnicell-and-Medisafe
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Press Release
Med Adherence App designed by Medisafe and Omnicell launched at ASHP.
product-apple-solutions
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Webpage
Apple healthcare solutions partner webpage designed as part of GTM launch program. 
shotspotter-press-release
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Press Release
Clinical research study with Stanford + ShotSpotter focused on reducing gun violence, and traumatic injuries.  Learn more about market research.
2013-07-5MC11292_Baystate-Case-Study-CardinalASSIST-1
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Customer Case Study

Baystate Health shares their experience transforming operations using Cardinal Health and Omnicell.  Visit curated projects to learn more.

Omnicell-and-Fresenius-Kabi
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Press Release
Omnicell launches partnership with Fresenius-Kabi focused on optimizing medication dispensing. [Visit the external FK Simplist product page. ]
digital-transformation
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Marketing and Branding
Homepage for Client First: I manage marketing for the company. Visit curated projects to learn more. 
Resiliency and Perseverance Matter

Effective collaboration begins with the end result in mind. Imagine greatness.

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